CBD and Your Branding

Cannabidiol (CBD) is a chemical compound, a cannabinoid, derived from the marijuana plant (cannabis sativa).  CBD is generally non-psychotic.  Most forms contain only trace amounts of the hallucinogen THC (tetrahydrocannabinol).  Used in supplements, creams, oils, tinctures, and ointments CBD is said to have a range of health and palliative benefits.  Where states have made marijuana … Continued

Audits? Not Just Your Taxes, Your Trademarks Too

Last year the U.S. Trademark Office tested and then formally implemented the Proof Of Use Audit Program.  Under this program, some registrations, randomly selected, will now be targeted for audit when a Declaration of Use is submitted either to maintain the registration during the sixth year after registration or to renew the registration at the … Continued

No Contest!

Wouldn’t you like to own a trademark that can’t be challenged? The U.S. statute governing trademarks (the Lanham Act) provides that after a trademark has been registered on the Principal Register for five years, and after any 5-year period of continuous use on or with the goods and/or services identified in the registration, the registration … Continued

Scandalous and Immoral Trademarks Still Forbidden – For Now

A few months ago the U.S. Supreme Court decided that the federal law barring trademark registration for marks that may or do “disparage … persons, living or dead, institutions, beliefs, or national symbols, or bring them into contempt, or disrepute” was an unconstitutional violation of the First Amendment. We noted at the time that the … Continued

Descriptively Speaking, It’s Supplemental

Descriptive brand names are seductive, if for no other reason than the belief that the name itself helps in the marketing of the goods and services.  So marks like “Gal Fashion” for women’s clothing stores and “Fitband” for an armband to hold fitness tracking devices prove hard to resist.  But when it comes to registering those … Continued

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